Whether you’re a new business owner, or you’ve been in the game for a while, it’s important to make sure that your social media is on point. Many people are searching for the “newest” or “trendiest” formula with a quick path to success. While new information can be useful, it will never replace the need […]

When it comes to growth, lots of folks are looking for a quick fix. Sure, you can buy followers but that’s a surefire way to NOT get sales. When you’re only focusing on vanity numbers, you’ll have a “high” follower count but low engagement and no increase in sales. Instead, focus on organic growth. Yes, […]

If you haven’t figured it out, reels are the latest and greatest over on Instagram. But it can be a serious struggle coming up with what to post! Reels don’t have to be hard. Take 10-15 minutes and scroll through some reels and save your favorite sounds. Record the video before you decide what the […]

For a couple of years, there was a big debate on whether Instagram hashtags should go in the comments or directly in the caption. The general consensus was that the comments were best and that was what everyone did. Until a couple of weeks ago when Adam Mosseri, head of Instagram switch up everything when […]

A business can’t grow unless it knows who it’s supposed to be talking to. One of the first things you’ll hear about when starting your business is knowing who your target audience is. Believe it or not, you won’t go far trying to market services or products to everyone. People have different wants, needs, and […]

There is definitely a balancing act when it comes to creating valuable content for your audience and directly pitching your products and services. While we all want to make money as business owners, you also should want to connect with your audience, build trust and establish authority. You should never let pitching your products and […]

People often talk about what you SHOULD be doing on social media, but what about what you should STOP doing? It’s easy to get off track when it comes to social media but unfortunately, there are some mistakes you can make that will cost you in the long run! Here are a few common social […]

I have been asked many times, “Are hashtags really THAT important?” and I always answer YES! If hashtags are not a part of your social media strategy, you don’t have a strategy at all. Using relevant, targeted hashtags on your posts is one of the best ways to get discovered by new audiences on Instagram. […]

Are you wondering what type of content you should create? Social media marketing entails building TRUST and AUTHORITY with your audience. If you want people to do business with you, they need to like and trust you, right? So how do you incorporate that into your own content? Start with building your content around these […]

Effective social media marketing consists of a lot more than just sharing your products and services. To use social media effectively in your business, you should focus on building meaningful relationships with your followers. You can’t develop these relationships solely from promoting your products; you have to provide your audience with VALUE as well. Delivering […]