When it comes to growth, lots of folks are looking for a quick fix. Sure, you can buy followers but that’s a surefire way to NOT get sales. When you’re only focusing on vanity numbers, you’ll have a “high” follower count but low engagement and no increase in sales. Instead, focus on organic growth. Yes, organic growth does take time. But when you focus on creating genuine connections with your followers, you’re more likely to increase engagement and convert those followers into actual leads. If you’re not sure what organic growth looks like, here are three organic growth strategies you should be using in your social media.
Engage with Your Audience
Engagement requires more than “liking” someone’s comment or post. Add thoughtful responses. Before you reply to someone, ask yourself “am I providing value with my comment?” Answer questions and initiate conversations in your niche. Not only are those you engage with more likely to look at your profile, but they are also more likely to turn into followers and fans.
Create Shareable Content
This is a tried and true organic growth strategy. You don’t have to strive for viral content, but ask yourself if your content is worth sharing. The more your content is shared, the more your reach expands. What makes shareable content? Content that provides value and content that is fun. If you’re on Instagram, look for trending reel audio to create your own reels that provide value to your niche. The more useful your content is, the more likely it is to be shared.
Use Targeted Hashtags and Locations
Did you know that your ideal client can find you via hashtags and geotags? It’s important that you understand how your audience is using the platform. Using targeted hashtags and locations can increase your chances of being found during a search on the platform. I have clients who have found business strategists, graphic designers, balloon artists, and more by searching hashtags on Instagram. Make sure you’re using hashtags that are relevant to your brand and also describe what your ideal client would be searching for.