Social media platforms, specifically platforms like Instagram, have become a breeding ground for impersonation. Fake accounts, often created by scammers and bots, continue to multiply despite Instagram’s efforts to eliminate them. It’s essential for users of these social media platforms to discern between genuine and fake accounts to maintain a safe and authentic online experience. […]

September 21, 2023

Have you ever done a follower purge? If you haven’t, now’s the time for one! And let me tell you why… There’s been a myth out there for awhile now that when it comes to social media for business, the most important thing is having the largest amount of followers possible. If that’s your end […]

March 29, 2023
Should I do a follower purge?

I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]

November 9, 2022

Navigating Social Media can seem daunting at times. Its constant changes can be hard to keep up with. Today, I wanted to share a list I composed of some “Do’s and Don’ts of Social Media”. These tips stay the same regardless of the algorithm or trending topics, you can rely on their consistency. It’s important […]

April 21, 2022

Whether you’re a new business owner, or you’ve been in the game for a while, it’s important to make sure that your social media is on point. Many people are searching for the “newest” or “trendiest” formula with a quick path to success. While new information can be useful, it will never replace the need […]

March 14, 2022

If you haven’t figured it out, reels are the latest and greatest over on Instagram. But it can be a serious struggle coming up with what to post! Reels don’t have to be hard. Take 10-15 minutes and scroll through some reels and save your favorite sounds. Record the video before you decide what the […]

September 23, 2021

For a couple of years, there was a big debate on whether Instagram hashtags should go in the comments or directly in the caption. The general consensus was that the comments were best and that was what everyone did. Until a couple of weeks ago when Adam Mosseri, head of Instagram switch up everything when […]

September 7, 2021

I have been asked many times, “Are hashtags really THAT important?” and I always answer YES! If hashtags are not a part of your social media strategy, you don’t have a strategy at all. Using relevant, targeted hashtags on your posts is one of the best ways to get discovered by new audiences on Instagram. […]

July 5, 2021

Are you wondering what type of content you should create? Social media marketing entails building TRUST and AUTHORITY with your audience. If you want people to do business with you, they need to like and trust you, right? So how do you incorporate that into your own content? Start with building your content around these […]

June 29, 2021

Truth Moment: Organic Growth is NOT EASY! Organic growth takes time. Organic growth takes consistency. But when it comes to building engagement that converts to sales, organic growth wins every time. By growing your account organically, you pinpoint ideal followers and clients that have similar interests, values, and goals. These are the type of followers […]

May 11, 2021