Q4 is coming. And by “coming,” I mean it’s about to hit! Holiday season, Black Friday, Cyber Monday, year-end buyer frenzy. For a lot of businesses, 30–40% of annual sales happen in Q4. If you’re just wingin’ it, you’re leaving money on the table. That’s where a social media audit comes in. Think of it […]
Let’s stop glamorizing burnout and start talking about boundaries. If you’re an entrepreneur, especially one juggling caregiving, chronic illness, or just the constant chaos of life, “work-life balance” probably feels like a cruel joke. And honestly? It kinda is. Here is the deal: boundaries in business strategy aren’t optional…they’re essential. And not just for your […]
Fall Is the Season to Set It and Breathe Q4 can be your most profitable season—but only if you plan ahead. Instead of hustling through holiday content in November, now’s the time to set goals, create batch content, and prep your messaging so you can actually enjoy the ride. Your Q4 Prep Checklist Here’s what […]
Ready to Scale? Detox First. Scaling a brand doesn’t mean doing more—it means doing better. Before you bring in help, clean out the digital clutter. A content detox helps you eliminate distractions, clarify your message, and streamline your strategy so your team (or future hire) has something solid to build on. Ditch These Before You […]
Being your authentic self online is a must for building trust with your audience – but it can be glorious, messy, and sometimes, more often than not, cringe-worthy. Especially when you’re trying to run a business and not scare away all your potential clients. As a social media manager who gets you and how your […]
If you’re reading this, I’m guessing you’ve felt it too: that slow, creeping burnout that sneaks in after one too many late-night scrolls, one too many comparison spirals, and one too many “I should be posting today” guilt trips. Sis, it’s time for a social media reset and reality check. I know you didn’t start […]
Let’s talk social media systems, friend. You’re juggling an amazing, woman-owned, inclusive, LGBTQ+ biz, and you’re a legend at it. But let’s be real, hustling 24/7 isn’t what you envisioned when you started your business (nor is it sustainable), and your brain deserves some hella-needed rest. That’s where the magic of social media systems that […]
Buckle up because today we’re diving headfirst into the wild world of social media reels and trends. Yes, it’s that time of year when we pretend we have any control over the algorithm and make grand pronouncements about what’s going to “blow up” in the next 12 months. And guess what? Reels are still stubbornly […]
Let’s be honest. The business world is just like a scene out of Mean Girls (millennials know). Everyone is desperately trying to blend in by following the latest trends so they can sit with the Plastics. But here’s the thing: if you’re so busy creating a fake version of yourself, you’re bound to fade into […]
I used to think being unavailable for 24 hours would kill my business. Turns out, it made it thrive. Storytime: There was a point in time when I was addicted to social media for my business. I was obsessed with planning my next batch of “perfect” content, glued to my Instagram notifications, and checking my […]
