Let’s just get straight to it. Every February, everybody suddenly remembers Black-owned businesses exist. The Canva graphics come out. The “we celebrate” captions start flowing. The same five brands get tagged. And then March hits and it’s quiet again. Meanwhile, Black businesses and other marginalized founders are out here trying to survive an economy and […]
Let me start with the obvious.I’m not rebranding because I’m bored.I’m rebranding because I outgrew my old shit. Over the years, my work has focused on strategy, content, and helping founders show up online in ways that actually work. That part hasn’t changed. However, what has changed is who I’m speaking to, how I’m speaking, […]
Moment of truth: You don’t need countdown timers, Canva chaos, or burnout to have a profitable holiday season. Here’s how to plan your Black Friday, Christmas, and NYE campaigns your way. Let’s get one thing straight: you don’t have to follow the Black Friday circus to have a successful Q4. Yep, I said it. There’s […]
Q4 is coming. And by “coming,” I mean it’s about to hit! Holiday season, Black Friday, Cyber Monday, year-end buyer frenzy. For a lot of businesses, 30–40% of annual sales happen in Q4. If you’re just wingin’ it, you’re leaving money on the table. That’s where a social media audit comes in. Think of it […]
Let’s stop glamorizing burnout and start talking about boundaries. If you’re an entrepreneur, especially one juggling caregiving, chronic illness, or just the constant chaos of life, “work-life balance” probably feels like a cruel joke. And honestly? It kinda is. Here is the deal: boundaries in business strategy aren’t optional…they’re essential. And not just for your […]
Fall Is the Season to Set It and Breathe Q4 can be your most profitable season—but only if you plan ahead. Instead of hustling through holiday content in November, now’s the time to set goals, create batch content, and prep your messaging so you can actually enjoy the ride. Your Q4 Prep Checklist Here’s what […]
Ready to Scale? Detox First. Scaling a brand doesn’t mean doing more—it means doing better. Before you bring in help, clean out the digital clutter. A content detox helps you eliminate distractions, clarify your message, and streamline your strategy so your team (or future hire) has something solid to build on. Ditch These Before You […]
Being your authentic self online is a must for building trust with your audience – but it can be glorious, messy, and sometimes, more often than not, cringe-worthy. Especially when you’re trying to run a business and not scare away all your potential clients. As a social media manager who gets you and how your […]
If you’re reading this, I’m guessing you’ve felt it too: that slow, creeping burnout that sneaks in after one too many late-night scrolls, one too many comparison spirals, and one too many “I should be posting today” guilt trips. Sis, it’s time for a social media reset and reality check. I know you didn’t start […]
Let’s talk social media systems, friend. You’re juggling an amazing, woman-owned, inclusive, LGBTQ+ biz, and you’re a legend at it. But let’s be real, hustling 24/7 isn’t what you envisioned when you started your business (nor is it sustainable), and your brain deserves some hella-needed rest. That’s where the magic of social media systems that […]
