Visibility shouldn’t require you to shrink.

I built Creative Gravity for underestimated founders who are tired of being told to sound different, act different, or market like someone else to be taken seriously.

Most marketing advice wasn’t built with identity, burnout, or real life in mind. It was built for people who were never going to be questioned in the first place. It’s built for people who were never going to be questioned, overlooked, or underestimated in the first place.

My work is about helping you build visibility that sounds like you, attracts the right clients, and actually fits your capacity.

I’m a social media strategist, storyteller, and creative partner for underestimated founders who are tired of shrinking themselves to fit the internet.

I didn’t come into this work by accident. I was raised by parents who taught me to question systems, tell the truth, and never make myself smaller to make other people comfortable. I watched them navigate spaces that weren’t built for them. I learned early what it looks like to be underestimated, and what it costs to keep having to prove yourself over and over.

Before Creative Gravity, I spent over a decade in marketing. But the turning point for me was realizing that most strategies completely ignore identity, capacity, and how real humans actually make decisions.

I kept watching brilliant, values-driven founders burn out trying to market like someone else. That’s when I knew the problem wasn’t them. It was the strategy.

So I built something different.

I don’t approach this like an agency. I approach it like a partner. I help you build visibility that actually works for your business, and doesn’t require you to become someone you’re not.

Hey! I'm Devin.

let's connect

This is the framework I use to turn your voice, values, and goals into a visibility system that actually works.

It’s not about trends. It’s not about templates. And it’s definitely not about chasing the algorithm.

It’s about building momentum in a way you can sustain.

the creative gravity method

I roll with values-driven businesses, especially those owned by diverse women, BIPOC, LGBTQIA+, and disabled founders. If you’ve ever felt overlooked, undervalued, or tired of shrinking yourself to fit someone else's brand mold, I see you.

Whether you’re a coach, a creative, or a product-based business, I help you show up online in a way that reflects your truth and gets you paid.

Who I’m here for 

how i work

I don’t chase trends or the algorithm. I don’t build for virality. And I don’t pretend burnout is a mindset issue.

I build strategy around your values, your voice, your audience, and your actual capacity.

I co-create with you, not for you. Your voice stays yours. Your strategy stays aligned. And your visibility becomes something you can actually maintain.

What I care about

authenticity

No performative content. No watered-down voices. No pretending.

Strategy should feel like you, not like a template.

Visibility should be accessible, not gatekept.

creativity

community

I build with people, not just for metrics.

equity

integrity

No hype. No manipulation. No nonsense.

Ready to build visibility that actually fits?

let's connect

let's connect

land acknowledgment

Creative Gravity Social Media operates on the ancestral lands of the Piscataway people, original stewards of this region. We honor their ongoing presence and resilience, and acknowledge that these lands were not freely given.

Wanna know whose land you’re on? Head to native-land.ca
 and find out.

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