We all know this time of year can be really stressful – schedules are busier, budgets feel tighter, emotions are higher. The last thing you want to be thinking of during the holidays as a business owner is your social media. By planning and batching your content, you’ll give yourself not only the gift of […]

The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]

I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]

Social media is a large part of any small business’ marketing strategy. A vital piece to your marketing dream team that is often overlooked, though, is email marketing. 58% of people say they check their email first thing in the morning, while only 14% are checking social media first. Not only that, but 59% of […]

I think we can all agree that entrepreneurs are some of the hardest-working people in the world. I think we can also agree that entrepreneurs are some of the worst at taking time for self-care, even though they know self-care is important for their business. Why is this?  Entrepreneurship can be challenging. Your plate is […]

When you think about your marketing strategy, does it extend beyond social media? If you said no, let’s talk about why it should. I get it – social media is such an effective and easy place to focus your marketing strategy on. It’s free, accessible, and an easy way to really get your content into […]

I often get asked, “Which social media platforms should I be showing up on?” With so many different platforms these days, I get it. I understand the confusion of trying to determine which ones you should utilize for your business. People often find it necessary to show up in all of the spaces. Can I […]

Want the short answer? Yes, you need a Social Media Audit! (But really, you should stick around for the long answer.) First, you may be wondering what a Social Media Audit actually is. A Social Media Audit is where a social media expert assesses different pieces of your social media and gives a detailed report on […]

In the world of social media, it can seem like the most important focus is to always be gaining more and more followers. It can easily feel like a large number of followers = large success. But is this true? Is quantity more important than quality? Not necessarily. Don’t get me wrong, followers are important to […]

Did you know that August is Black Business Month? This is a time to acknowledge, celebrate and support black-owned businesses around the country (though, really, we should be doing this year-round). As a black business owner, I’ve personally faced some of the hardships and disparities faced by other black businesses. These barriers are the reason […]