Should You Do a Follower Purge?

Instagram • March 29, 2023

Have you ever done a follower purge? If you haven’t, now’s the time for one! And let me tell you why…

There’s been a myth out there for awhile now that when it comes to social media for business, the most important thing is having the largest amount of followers possible. If that’s your end goal, you’ll end up with a lot of followers that aren’t your ideal client. This means you’ll be seen by a lot of eyes that aren’t interested in your product or service. This doesn’t lead to converting followers into clients.

So what even is a follower purge? It’s simply going through your follower list and clear out the accounts that aren’t your target audience or engaged. This is a great way to ensure the followers of your account are who you want to be marketing to and are interested in what you have to offer.

Here are 4 reasons you should be doing a regular follower purge and how it can positively impact your business’ social media.

Improve engagement rates

Having a large number of inactive or fake followers can negatively impact engagement rates. Because these accounts aren’t actively engaging with your content, they bring down the data regarding how many of your followers are interested in your content. By doing a follower purge and removing these followers, you can increase the percentage of genuine followers who are interacting with your content, leading to higher engagement rates.

Increase credibility

A large number of fake or low-quality followers can damage your credibility on social media, potentially making it more difficult to attract new followers and customers. By focusing on building a genuine and engaged audience, you can improve your credibility and reputation on social media, bringing in more of the right followers to your page.

Enhance targeting

When you have an accurate picture of your follower demographics, you can tailor your social media content to meet their needs. Knowing that a vast majority of your followers fit the demographic you’re aiming towards, you are able to ensure that the content you’re creating will serve all of your audience. This can result in more effective targeting and better ROI for your social media efforts.

Increase ROI

When you have a more engaged and targeted audience, you are more likely to see positive results from your social media marketing efforts, including increased traffic, conversions, and sales. Doing a follower purge helps remove those accounts that aren’t a part of your target audience and ensure that those seeing your content are more likely to act on it.

A follower purge is just one way you can be refreshing your social media accounts as we head into Q2. Wanting more guidance on leveraging your social media for your business in the upcoming quarter? Check out Creative Gravity’s Instagram for tips and tricks, or book a FREE discovery call today to see how we can support you!