Utilizing LinkedIn for Lead Generation

LinkedIn • March 15, 2023

Would you believe me if I told you LinkedIn is the #1 social media platform for generating leads? It’s true! Still, most small businesses aren’t utilizing LinkedIn for lead generation. Here’s why – and how – you should be leveraging your LinkedIn profile to grow your business.

When it comes to lead generation, LinkedIn truly is the place to be. Lead conversion rates are three times higher on LinkedIn than any other social media platform, while it alone generates 80% of B2B leads coming from all of a company’s social media channels. ⁠Compared to other social media platforms, LinkedIn holds millions of professionals from a variety of industries – making it the perfect place to make connections and generate leads.

So why don’t more companies take advantage of this?⁠

Often, small businesses feel like LinkedIn is meant only for big, corporate companies, and tend to stick to platforms like Instagram, Facebook, or TikTok. In doing so, though, these businesses are missing out on a lot of potential leads.

Are you ready to start leveraging your LinkedIn profile to generate leads and grow your business? Here are 3 steps you can start implementing today:

Optimize Your Page for Generating Leads

It’s important to start with your LinkedIn profile and company page, ensuring they are intentionally set up. The first two sections of your profile a potential client will come across are your profile picture and “About Us” section. Ensure your profile picture and banner are an accurate representation of you and your brand, and that they are professional. Keep your “About Us” section interesting and engaging. Make sure visitors know all they need about your company, as well as being clear on how you can help. Check out this Instagram post here to complete a more in-depth LinkedIn profile refresh.

Create a Showcase Page

In addition to your company page, LinkedIn allows you to create a Showcase page. This is a separate page to promote your individual products, services, or initiatives. This gives you a dedicated place to market your offerings and share customized and relevant content on those products. It also helps you have multiple social presences and route your incoming traffic while only having one overall account to upkeep.

Utilize Advanced Search to Find Leads

LinkedIn makes it easy to find your target client through advanced search. This means you don’t have to sift through tons of general search results, and instead, can quickly find the people you want to connect with and start generating leads quickly. I’ve personally secured new clients by searching for the role “social media manager” and replying to posts that were looking for social media managers. I followed up with an inbox message including more details about me and my interest in the role.

LinkedIn is one of the best social media platforms you can be utilizing for lead generation strategies. It contains all the professionals you want to reach and gives you all the tools you need to start talking with them.

All that’s left now? To get started!

For more social media tips and tricks, check out my other blog posts! Are you wanting more personalized guidance on leveraging your social media? Set up a FREE discovery call today and see how Creative Gravity can support you!