As a service-based business, it can feel like utilizing social media for your business is a difficult task. Product-based businesses can seemingly have an easier time using visual social media platforms to promote their products – but don’t be discouraged! After reading through this blog post, you’ll have loads of ideas on how to best use social media for your service-based businesses.
Whether you own a marketing agency, law office, consulting agency, or any other type of service-based business, social media should be a vital part of your marketing strategy! While you may not have physical products to be sharing visually on your page, there are still many ways you can create and share content that will increase brand awareness and drive sales.
Show off your expertise
As a company providing some sort of service, you probably have tons of knowledge about the service you provide – so show your followers that! People love to find and support brands and accounts that provide value to them. This can be done by sharing tips and tricks, educational posts, or doing Q & A-style posts. Don’t be quick to leave out content because you feel it’s “common knowledge” – you’d be shocked to learn that the things that are obvious for you may not be for your follower.
Utilize infographics with attractive design or images, and short videos (or Reels if using Instagram) to share this knowledge in a way that captivates your audience.
Take time to inspire
Whether you’re doing so through motivational and relatable quotes or success stories from your clients, make sure you’re making room for inspiration in your social media! Knowing your target audience and the things that motivate them will help lead you towards the right messaging to nudge them to take action.
Try sharing inspirational quotes or messages to connect with your audience. Share client testimonials and success stories from your business to motivate your followers towards using your services.
Bring them into the daily grind
Bring your audience behind-the-scenes! Show them your day-to-day actives, from work meetings to the actual providing of your services to fun lunch breaks. Your followers want to get to know you, and the best way to do that is by bringing some humanness into your social media.
One of the best places to do this is in your Instagram or Facebook stories. Share tidbits in your stories throughout the day while you work.
Don’t be too serious
While you may want to keep your service-based businesses page “professional”, there’s always room for a few laughs. Having a palate cleanser in your content line-up will keep your audience from becoming bored or uninterested from the same types of serious content. Make sure to keep your humor relatable and understandable so that anyone who comes across it can join in on the joke.
Using trending audios for your Reels or popular memes are great ways to tap into your funny bone while also expanding your reach.
Bring the solution
Finally, show them that you are the answer to their painpoint. This takes understanding your target audience, what their needs are, and how you can meet that need. Showing your followers that you can help them meet a need in their life is a much more effective way to sell your service, rather than simply sharing a list of what you do. Once your followers believe you have the answer to their problem, they’ll be knocking on your door!
And there are so many more ways to fill your content calendar as a service-based business outside of these! Though you may not have a physical product to show off on your accounts, you have a real answer to problems, and that’s a foundational piece of the social media strategy of service-based businesses. Get creative and find ways to share your brand and services to drive sales and grow your audience.
Are you a service-based business looking for some guidance on how you can better leverage your social media platforms for your business? Let’s chat! I’d love to see how Creative Gravity could support you.