The social media world is full of brands and businesses these days using these platforms to market their products – as they should! Having a strong social media strategy and doing social media right can bring in a lot of new clients and customers. However, make too many mistakes and your strategy won’t work as […]

In today’s digital landscape, the internet can be a challenging place to be – particularly for businesses using social media for marketing. Whether you’re a brand or an individual, negative comments and reactions on social media have become almost expected at this point. While receiving such feedback is inevitable, the way you handle it is […]

Behind brand exposure, using social media to drive traffic to your website is noted by many as one of the greatest benefits of using social media for your business. There are many reasons social media can be great for bringing followers to your website, and there are many ways to do so. This blog post […]

When it comes to staying authentic on your social media, showcasing your brand’s values on your platforms is key. Doing so not only helps you show the world you are a real person and real brand, but it allows your clients and followers to get to know what’s important to you by understanding more of […]

If you’ve spent any time on social media, you’ve definitely seen influencers, celebrities, and even every day consumers endorsing or backing a product by sharing how much they love and use that product. This type of content, called user-generated content, has become the backbone to many brands marketing strategy – and for good reason. In […]

Social media users are flooded with content every single day. This means that creating content that stands out and resonates with your audience is no easy task. However, doing so will take your content marketing to the next level. When your audience resonates with your content, they will begin sharing it with their friends, spreading […]

Social media is known to be the place of curating a perfect image. There’s a pressure to constantly be showing the highlight reel of business and life – showing when everything is put together and going well. However, authenticity on social media is crucial for building trust and connecting on a deeper level with your […]

Have you ever done a follower purge? If you haven’t, now’s the time for one! And let me tell you why… There’s been a myth out there for awhile now that when it comes to social media for business, the most important thing is having the largest amount of followers possible. If that’s your end […]

Would you believe me if I told you LinkedIn is the #1 social media platform for generating leads? It’s true! Still, most small businesses aren’t utilizing LinkedIn for lead generation. Here’s why – and how – you should be leveraging your LinkedIn profile to grow your business. When it comes to lead generation, LinkedIn truly […]

As a service-based business, it can feel like utilizing social media for your business is a difficult task. Product-based businesses can seemingly have an easier time using visual social media platforms to promote their products – but don’t be discouraged! After reading through this blog post, you’ll have loads of ideas on how to best […]