Would you believe me if I told you LinkedIn is the #1 social media platform for generating leads? It’s true! Still, most small businesses aren’t utilizing LinkedIn for lead generation. Here’s why – and how – you should be leveraging your LinkedIn profile to grow your business. When it comes to lead generation, LinkedIn truly […]
As a service-based business, it can feel like utilizing social media for your business is a difficult task. Product-based businesses can seemingly have an easier time using visual social media platforms to promote their products – but don’t be discouraged! After reading through this blog post, you’ll have loads of ideas on how to best […]
While it may be clear to you by now that social media marketing is vital for the growth of your business, you may still be wondering, “Okay, but how do I do this all?” We get it – creating digital marketing content that is consistent, engaging, and true to your brand can be challenging! Integrating […]
Is one of your goals this year to outsource your social media and hire a social media manager? Hiring a social media manager (SMM) can be a great investment into your digital marketing, but it’s important that you have a few things in place before you start working with a SMM. Having a social media […]
We all know this time of year can be really stressful – schedules are busier, budgets feel tighter, emotions are higher. The last thing you want to be thinking of during the holidays as a business owner is your social media. By planning and batching your content, you’ll give yourself not only the gift of […]
The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]
I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]
Social media is a large part of any small business’ marketing strategy. A vital piece to your marketing dream team that is often overlooked, though, is email marketing. 58% of people say they check their email first thing in the morning, while only 14% are checking social media first. Not only that, but 59% of […]
I think we can all agree that entrepreneurs are some of the hardest-working people in the world. I think we can also agree that entrepreneurs are some of the worst at taking time for self-care, even though they know self-care is important for their business. Why is this? Entrepreneurship can be challenging. Your plate is […]
When you think about your marketing strategy, does it extend beyond social media? If you said no, let’s talk about why it should. I get it – social media is such an effective and easy place to focus your marketing strategy on. It’s free, accessible, and an easy way to really get your content into […]