If you’ve spent any time on social media, you’ve definitely seen influencers, celebrities, and even every day consumers endorsing or backing a product by sharing how much they love and use that product. This type of content, called user-generated content, has become the backbone to many brands marketing strategy – and for good reason. In […]
Social media users are flooded with content every single day. This means that creating content that stands out and resonates with your audience is no easy task. However, doing so will take your content marketing to the next level. When your audience resonates with your content, they will begin sharing it with their friends, spreading […]
Social media is known to be the place of curating a perfect image. There’s a pressure to constantly be showing the highlight reel of business and life – showing when everything is put together and going well. However, authenticity on social media is crucial for building trust and connecting on a deeper level with your […]
Would you believe me if I told you LinkedIn is the #1 social media platform for generating leads? It’s true! Still, most small businesses aren’t utilizing LinkedIn for lead generation. Here’s why – and how – you should be leveraging your LinkedIn profile to grow your business. When it comes to lead generation, LinkedIn truly […]
As a service-based business, it can feel like utilizing social media for your business is a difficult task. Product-based businesses can seemingly have an easier time using visual social media platforms to promote their products – but don’t be discouraged! After reading through this blog post, you’ll have loads of ideas on how to best […]
While it may be clear to you by now that social media marketing is vital for the growth of your business, you may still be wondering, “Okay, but how do I do this all?” We get it – creating digital marketing content that is consistent, engaging, and true to your brand can be challenging! Integrating […]
Is one of your goals this year to outsource your social media and hire a social media manager? Hiring a social media manager (SMM) can be a great investment into your digital marketing, but it’s important that you have a few things in place before you start working with a SMM. Having a social media […]
We all know this time of year can be really stressful – schedules are busier, budgets feel tighter, emotions are higher. The last thing you want to be thinking of during the holidays as a business owner is your social media. By planning and batching your content, you’ll give yourself not only the gift of […]
The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]
I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]
