If your brand swaps its logo for a rainbow every June and calls it a day—hey, this one’s for you. Before you scroll past, know this isn’t a call-out. It’s a call in. Think of it as a shoulder tap, a gentle reminder that LGBTQ+ visibility is just the beginning. Pride Month shouldn’t be a […]

Let’s get something straight: Your content should work for you — not drain the life out of you. I see too many founders stuck in the hamster wheel of content creation: posting nonstop, chasing trends, and wondering why the hell nothing is converting. If that’s you? It’s time to unf*ck your content strategy. Here are […]

If you’re reading this, I’m guessing you’ve felt it too: that slow, creeping burnout that sneaks in after one too many late-night scrolls, one too many comparison spirals, and one too many “I should be posting today” guilt trips. Sis, it’s time for a social media reset and reality check. I know you didn’t start […]

Let’s talk social media systems, friend. You’re juggling an amazing, woman-owned, inclusive, LGBTQ+ biz, and you’re a legend at it.  But let’s be real, hustling 24/7 isn’t what you envisioned when you started your business (nor is it sustainable), and your brain deserves some hella-needed rest. That’s where the magic of social media systems that […]

If there’s one secret to visibility that I stand by as a social media manager, it’s content repurposing.  Having a steady content repurposing flow is a guaranteed way to work smarter, not harder – and we know we all want that as biz owners who are already busy AF.  Not only does repurposing cut down […]

Buckle up because today we’re diving headfirst into the wild world of social media reels and trends. Yes, it’s that time of year when we pretend we have any control over the algorithm and make grand pronouncements about what’s going to “blow up” in the next 12 months.  And guess what? Reels are still stubbornly […]

Let’s be honest. The business world is just like a scene out of Mean Girls (millennials know). Everyone is desperately trying to blend in by following the latest trends so they can sit with the Plastics. But here’s the thing: if you’re so busy creating a fake version of yourself, you’re bound to fade into […]

I used to think being unavailable for 24 hours would kill my business. Turns out, it made it thrive.  Storytime:  There was a point in time when I was addicted to social media for my business. I was obsessed with planning my next batch of “perfect” content, glued to my Instagram notifications, and checking my […]

It’s no secret that when done correctly, social media brings leads to the yard in yo’ business. If it didn’t, we wouldn’t be here (I’m just being real with you.)  But here’s the thing: social media isn’t the only productive way to sign new clients. And honestly, it shouldn’t be your only marketing tool.  Today […]

Tis’ the season for low engagement on the socials. If you’ve noticed a plummet in new followers, views, likes, and comments, you’re not the only one. And no, your account isn’t doomed!   (Let’s be real; we all know you’re thinking it.) These quiet moments aren’t setbacks at all – they’re actually opportunities for growth in […]