Let’s just get straight to it. Every February, everybody suddenly remembers Black-owned businesses exist. The Canva graphics come out. The “we celebrate” captions start flowing. The same five brands get tagged. And then March hits and it’s quiet again. Meanwhile, Black businesses and other marginalized founders are out here trying to survive an economy and […]

Let me start with the obvious.I’m not rebranding because I’m bored.I’m rebranding because I outgrew my old shit. Over the years, my work has focused on strategy, content, and helping founders show up online in ways that actually work. That part hasn’t changed. However, what has changed is who I’m speaking to, how I’m speaking, […]

Ok so, January 1st rolls around and everyone’s scrambling for a “fresh start.” But if you’re anything like me (and my clients), you’d rather skip the chaos and start the year already aligned with a plan that actually fits your business. So today, I’m channeling my inner Oprah (minus the car giveaways) and sharing a […]

Every year it’s the same story: January 1st: “New year, new me” energyJanuary 3rd: Overwhelm, burnout, ghosted accountsJanuary 15th: “I’ll try again in Q2” If this cycle sounds familiar, you’re not alone. But it’s also why your Q1 revenue keeps lagging. Let’s break down exactly why January 1st is the worst time to start your […]

January 2025 is already screaming at us… but the founders who win 2026 aren’t waiting for the ball to drop. Here are the 7 strategy shifts my $3k–$9k/mo retainer clients are implementing RIGHT NOW to stay booked, burnout-proof, and algorithm-proof. 1. Identity-First Content > Aesthetic-First Content In 2026, looking pretty isn’t enough. While polished feeds […]

Moment of truth: You don’t need countdown timers, Canva chaos, or burnout to have a profitable holiday season. Here’s how to plan your Black Friday, Christmas, and NYE campaigns your way. Let’s get one thing straight: you don’t have to follow the Black Friday circus to have a successful Q4. Yep, I said it. There’s […]

Q4 is coming. And by “coming,” I mean it’s about to hit! Holiday season, Black Friday, Cyber Monday, year-end buyer frenzy. For a lot of businesses, 30–40% of annual sales happen in Q4. If you’re just wingin’ it, you’re leaving money on the table. That’s where a social media audit comes in. Think of it […]

Let’s stop glamorizing burnout and start talking about boundaries. If you’re an entrepreneur, especially one juggling caregiving, chronic illness, or just the constant chaos of life, “work-life balance” probably feels like a cruel joke. And honestly? It kinda is. Here is the deal: boundaries in business strategy aren’t optional…they’re essential. And not just for your […]

Fall Is the Season to Set It and Breathe Q4 can be your most profitable season—but only if you plan ahead. Instead of hustling through holiday content in November, now’s the time to set goals, create batch content, and prep your messaging so you can actually enjoy the ride. Your Q4 Prep Checklist Here’s what […]

Ready to Scale? Detox First. Scaling a brand doesn’t mean doing more—it means doing better. Before you bring in help, clean out the digital clutter. A content detox helps you eliminate distractions, clarify your message, and streamline your strategy so your team (or future hire) has something solid to build on. Ditch These Before You […]