I have been asked many times, “Are hashtags really THAT important?” and I always answer YES! If hashtags are not a part of your social media strategy, you don’t have a strategy at all. Using relevant, targeted hashtags on your posts is one of the best ways to get discovered by new audiences on Instagram. […]

July 5, 2021

Are you wondering what type of content you should create? Social media marketing entails building TRUST and AUTHORITY with your audience. If you want people to do business with you, they need to like and trust you, right? So how do you incorporate that into your own content? Start with building your content around these […]

June 29, 2021

Truth Moment: Organic Growth is NOT EASY! Organic growth takes time. Organic growth takes consistency. But when it comes to building engagement that converts to sales, organic growth wins every time. By growing your account organically, you pinpoint ideal followers and clients that have similar interests, values, and goals. These are the type of followers […]

May 11, 2021

There are three types of people on Instagram: people who aren’t using their Insights at all, people who are using their Insights incorrectly, and people who are using their Insights to boost growth and engagement. Which ones are you? You’ve seen tons of advice on the “right” way to time your Instagram posts for your […]

April 6, 2021