The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]
I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]
Social media is a large part of any small business’ marketing strategy. A vital piece to your marketing dream team that is often overlooked, though, is email marketing. 58% of people say they check their email first thing in the morning, while only 14% are checking social media first. Not only that, but 59% of […]
I often get asked, “Which social media platforms should I be showing up on?” With so many different platforms these days, I get it. I understand the confusion of trying to determine which ones you should utilize for your business. People often find it necessary to show up in all of the spaces. Can I […]
Want the short answer? Yes, you need a Social Media Audit! (But really, you should stick around for the long answer.) First, you may be wondering what a Social Media Audit actually is. A Social Media Audit is where a social media expert assesses different pieces of your social media and gives a detailed report on […]
In the world of social media, it can seem like the most important focus is to always be gaining more and more followers. It can easily feel like a large number of followers = large success. But is this true? Is quantity more important than quality? Not necessarily. Don’t get me wrong, followers are important to […]
Navigating Social Media can seem daunting at times. Its constant changes can be hard to keep up with. Today, I wanted to share a list I composed of some “Do’s and Don’ts of Social Media”. These tips stay the same regardless of the algorithm or trending topics, you can rely on their consistency. It’s important […]
Do you want to grow your social media but need a game plan? Do you feel like you are putting in a lot of time and effort and aren’t getting the results you were hoping for? A simple, yet effective, next step is to undergo a Social Media Audit. I’m sure you are wondering what […]
Whether you’re a new business owner, or you’ve been in the game for a while, it’s important to make sure that your social media is on point. Many people are searching for the “newest” or “trendiest” formula with a quick path to success. While new information can be useful, it will never replace the need […]
When it comes to growth, lots of folks are looking for a quick fix. Sure, you can buy followers but that’s a surefire way to NOT get sales. When you’re only focusing on vanity numbers, you’ll have a “high” follower count but low engagement and no increase in sales. Instead, focus on organic growth. Yes, […]
