The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]
Social media is a large part of any small business’ marketing strategy. A vital piece to your marketing dream team that is often overlooked, though, is email marketing. 58% of people say they check their email first thing in the morning, while only 14% are checking social media first. Not only that, but 59% of […]
I think we can all agree that entrepreneurs are some of the hardest-working people in the world. I think we can also agree that entrepreneurs are some of the worst at taking time for self-care, even though they know self-care is important for their business. Why is this? Entrepreneurship can be challenging. Your plate is […]
When you think about your marketing strategy, does it extend beyond social media? If you said no, let’s talk about why it should. I get it – social media is such an effective and easy place to focus your marketing strategy on. It’s free, accessible, and an easy way to really get your content into […]
I often get asked, “Which social media platforms should I be showing up on?” With so many different platforms these days, I get it. I understand the confusion of trying to determine which ones you should utilize for your business. People often find it necessary to show up in all of the spaces. Can I […]
Did you know that August is Black Business Month? This is a time to acknowledge, celebrate and support black-owned businesses around the country (though, really, we should be doing this year-round). As a black business owner, I’ve personally faced some of the hardships and disparities faced by other black businesses. These barriers are the reason […]
Do you want to grow your social media but need a game plan? Do you feel like you are putting in a lot of time and effort and aren’t getting the results you were hoping for? A simple, yet effective, next step is to undergo a Social Media Audit. I’m sure you are wondering what […]
I had a great time talking with Sasha Willis – business strategist, podcaster, and speaker, to talk about the strategies we’ve implemented to grow my business, Creative Gravity Social Media Agency. These business strategies have impacted my life in a big way. Because of them, I have gone from side-hustle to full-time business owner in […]
When it comes to growth, lots of folks are looking for a quick fix. Sure, you can buy followers but that’s a surefire way to NOT get sales. When you’re only focusing on vanity numbers, you’ll have a “high” follower count but low engagement and no increase in sales. Instead, focus on organic growth. Yes, […]
A business can’t grow unless it knows who it’s supposed to be talking to. One of the first things you’ll hear about when starting your business is knowing who your target audience is. Believe it or not, you won’t go far trying to market services or products to everyone. People have different wants, needs, and […]
