Behind brand exposure, using social media to drive traffic to your website is noted by many as one of the greatest benefits of using social media for your business. There are many reasons social media can be great for bringing followers to your website, and there are many ways to do so. This blog post […]
When it comes to staying authentic on your social media, showcasing your brand’s values on your platforms is key. Doing so not only helps you show the world you are a real person and real brand, but it allows your clients and followers to get to know what’s important to you by understanding more of […]
As a service-based business, it can feel like utilizing social media for your business is a difficult task. Product-based businesses can seemingly have an easier time using visual social media platforms to promote their products – but don’t be discouraged! After reading through this blog post, you’ll have loads of ideas on how to best […]
While it may be clear to you by now that social media marketing is vital for the growth of your business, you may still be wondering, “Okay, but how do I do this all?” We get it – creating digital marketing content that is consistent, engaging, and true to your brand can be challenging! Integrating […]
Is one of your goals this year to outsource your social media and hire a social media manager? Hiring a social media manager (SMM) can be a great investment into your digital marketing, but it’s important that you have a few things in place before you start working with a SMM. Having a social media […]
We all know this time of year can be really stressful – schedules are busier, budgets feel tighter, emotions are higher. The last thing you want to be thinking of during the holidays as a business owner is your social media. By planning and batching your content, you’ll give yourself not only the gift of […]
The holidays can be a lot of things – magical, nostalgic, overwhelming, stressful. As a small business owner especially, it can be stressful navigating holiday marketing while competing against big brands and corporations. As a small business, you may not have the million dollar marketing budgets, catchy TV ads running all day long, or big […]
Social media is a large part of any small business’ marketing strategy. A vital piece to your marketing dream team that is often overlooked, though, is email marketing. 58% of people say they check their email first thing in the morning, while only 14% are checking social media first. Not only that, but 59% of […]
I think we can all agree that entrepreneurs are some of the hardest-working people in the world. I think we can also agree that entrepreneurs are some of the worst at taking time for self-care, even though they know self-care is important for their business. Why is this? Entrepreneurship can be challenging. Your plate is […]
When you think about your marketing strategy, does it extend beyond social media? If you said no, let’s talk about why it should. I get it – social media is such an effective and easy place to focus your marketing strategy on. It’s free, accessible, and an easy way to really get your content into […]
