Effective social media marketing consists of a lot more than just sharing your products and services. To use social media effectively in your business, you should focus on building meaningful relationships with your followers. You can’t develop these relationships solely from promoting your products; you have to provide your audience with VALUE as well. Delivering value helps people discover you. It gets them to begin liking you. And ultimately, it builds a trusting relationship, which is something you’ll need if you want your business to grow. It’s very important to focus on how you can add value through your social media presence as opposed to selling all of the time. Otherwise, you’ll risk turning people off, and losing followers. Here are 10 simple ways to share value with your audience:
✅ Share Industry News
What’s the newest and greatest thing happening in your industry? Share it with you audience and let them know how this helps (or doesn’t) them in their own lives.
✅ Answer Burning Questions
Do you get the same questions all the time? Share what your audience wants to know. Chances are, if you’re hearing the same question over and over again, it’s something a lot of people are asking.
✅ Share Tips & Tricks
Folks love life hacks! If you have new and/or better ways to do something, share it!
✅ Create a Tutorial
Tutorials are one the main reasons place like Pinterest are even a thing! People love learning new ways to do DIY anything! Showoff your skills with a tutorial and your audience will appreciate you.
✅ Offer Sneak Peeks
This works especially well for product based businesses but can work for pretty much any industry. If you have a new product or service that you’re getting ready to launch, tease it out to create interest and get your audience excited.
✅ Solve Problems for Followers
When your audience is looking for a product or service, they are typically looking for someone that can do what they don’t know how or don’t want to do. What problem are you solving for your audience? Share how working with you can help them.
✅ Share a Helpful Book
Who doesn’t love a good book! If you’ve found a book that resonates with you and your brand, share it! Your audience loves to here recommendations on what you find helpful and it goes a long way in building that trust factor.
✅ Be Inspirational
Realistically speaking, that’s all social media is – showing off what inspires us and what we aspire to be! Share quotes, thoughts, and your own truths that serve to inspire your audience to learn from you and work with you.
✅ Ask Questions
Not sure what your audience wants from you? Ask them! Ask what time of content they want to see from you. Try polls in your Instagram Stories or put a call-to-action in a post to learn more about what they are looking for.
✅ Use Infographics
The nature of social media means a lot of what we share is photo based. Use infographics to share information easily with your audience which also allows them to save your content as a quick reference without having to go to a website or reach a caption to learn more.
One of the biggest ways to build followers, and more importantly clients, is by building that trust factor with your audience. Use these ten tips to start engaging your audience and let them know that you’re an expert who knows what you’re talking about!