Buckle up because today we’re diving headfirst into the wild world of social media reels and trends. Yes, it’s that time of year when we pretend we have any control over the algorithm and make grand pronouncements about what’s going to “blow up” in the next 12 months.
And guess what? Reels are still stubbornly clinging to life, which means you should focus on them this year.
In today’s blog post, I’m sharing why you need to double down on Reels and how to leverage trends to see social media success in 2025.
Why You Need to Double Down on Reels and Trends
For women, BIPOC, and LGBTQIA+ owned businesses, especially, Reels offer an unparalleled opportunity for organic reach.
They cut through the social media noise in a way static posts simply can’t. Why? Because the algorithm loves short-form video, and we can thank our shrinking attention spans (and endless doom-scrolling) for that.
And ICYMI: Instagram just released a new Reels update that allows you to post videos up to three minutes. That’s a heckuva lot of space to bring massive freaking value to your people! We’re here for it! 🙌🏽
How to Use Trending Reels
So, here’s the deal: Trends are still queen, and the key for 2025 is strategic trend adoption.
But that doesn’t mean you should just jump on every bandwagon that rolls by.
Instead, here are three questions you should ask yourself to determine if the trend is for you.
Does this trend align with my brand’s values?
Your brand values are the core principles that guide your business. They define what you stand for, what you prioritize, and how you operate. When a trend clashes with these values, it can damage your credibility, confuse your target audience, and blur the lines of your brand identity.
Can I put my own unique spin on it?
Don’t just copy a trend word-for-word and clip-for-clip; interpret it. Add your brand’s personality, your story, and your unique perspective to the trend so you stand out. This is especially vital for marginalized businesses who often get their trends co-opted without credit. Let’s reclaim our narratives, shall we?
Is it actually relevant to my target audience?
Just because a trend is “blowing up” doesn’t mean your audience cares. Do your research. Look at what your followers are already engaging with and tailor your content accordingly.
Some Reel-y Important Points for 2025
Trends are important, but they’re not the secret to creating and sharing high-performing video content.
Beyond trends, you want to consider these Reel-y (#sorrynotsorry) important points for 2025.
Authenticity over perfection
We’re tired of the overly polished, filtered, and frankly, fake content. Show us the real you. Your messy workspace, your quirky personality, your genuine passion. It’s what sets you apart.
We’re leaving fake content in 2025, got it?
Education and value
Reels aren’t just for kicks and giggles, which means you don’t always have to fall into cringy dance or lip-synch trends.
They’re a powerful tool for educating your audience. Use them to share tips, tutorials, behind-the-scenes glimpses, and valuable insights related to your business.
And don’t forget to position yourself as the badass expert you are.
Community building
Reels can foster real connections with your audience, but you need to make sure you use them correctly.
In order to truly connect with your ideal clients, make sure to ask valuable questions, respond to comments with profound takeaways, and create content that encourages interaction.
When you get your audience talking, the organic growth you want happens!
So, In Short . . .
Doubling down on Reels in 2025 isn’t about blindly following the algorithm.
It’s about leveraging video content strategically, authentically, and in a way that aligns with your brand’s values to make a space for yourself in the digital world.
And if a truly horrendous trend pops up, remember that you have full permission to ignore it. Deal? Good. Now go make some Reels.
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