A business can’t grow unless it knows who it’s supposed to be talking to. One of the first things you’ll hear about when starting your business is knowing who your target audience is. Believe it or not, you won’t go far trying to market services or products to everyone. People have different wants, needs, and desires that may or may not align with what you’re offering. In order to grow your business, you must identify your target audience.
Let’s say your target audience is women. Well, what about them? You need to drill down to a deeper level if you want to attract the right people.
Think about these things when identifying your target audience:
☑️ What are their goals?
What does your ideal client or customer aspire to be? Where do they see themselves in life? What’s important to them?
☑️ Their pain points or challenges?
What frustrates your people? What do they have a hard time accomplishing or wish they knew more about?
What’s important to them? What things do they find value in? What inspires them to live to their true potential?
☑️ Interests and hobbies
What do they love to do in their spare time? Where are they spending their disposable income. How do they have fun?
☑️ Demograpics (age, location, marital status, etc.)
Are you targeting a specific age group, marital status, or income level? Do they all live in the same place?
Are they introverted or extroverted? Do they love to have fun or love reading books in a quiet corner?
Are they religious? Spirtual? Do they believe in a higher calling? Do they champion specific causes?
One you know who your audience is, you’ll have an easier time finding and engaging with them on social media. You can focus on better hashtags that target your specific folks and really speak to “your people”. You’ll have an easier time creating content when you know what they like and don’t like, where they hang out, what interests them, and how they spend their money.
Having a better idea of who you’re marketing to, and a strategy sounds a lot better than shooting in the dark, right?