If I had a dollar for every time someone asked me if AI was going to replace my social media management business…I’d be a freaking millionaire. People have the major misconception that AI can replace social media managers, but that’s simply not the case. SMM and content marketing need a human touch in order to […]

November 13, 2024

Just hear me out. Social listening sounds like another corporate buzzword (kinda like those dreaded icebreakers they make you play 🙄), but I promise it’s not.  And honestly? As someone who wants to show up as a bada**, create raving fans, and build a thriving business on social media, it’s something you need to know […]

October 30, 2024

It’s no secret that you need a digital presence if you want to scale your business in 2024. The Instagram algorithm favors video content (aka reels) and pushes it out to audiences who are interested in what you have to offer. Instagram reels are a surefire way to get your name in front of thousands […]

September 18, 2024

Social media platforms, specifically platforms like Instagram, have become a breeding ground for impersonation. Fake accounts, often created by scammers and bots, continue to multiply despite Instagram’s efforts to eliminate them. It’s essential for users of these social media platforms to discern between genuine and fake accounts to maintain a safe and authentic online experience. […]

September 21, 2023

Have you ever done a follower purge? If you haven’t, now’s the time for one! And let me tell you why… There’s been a myth out there for awhile now that when it comes to social media for business, the most important thing is having the largest amount of followers possible. If that’s your end […]

March 29, 2023
Should I do a follower purge?

I’m sure you’ve heard about insights before, you’ve probably even taken a look at yours! But do you know how to use those insights to grow your business? Insights are a data-driven way for you to understand your content’s performance, as well as trends amongst your followers. This knowledge helps you not only to create […]

November 9, 2022

Navigating Social Media can seem daunting at times. Its constant changes can be hard to keep up with. Today, I wanted to share a list I composed of some “Do’s and Don’ts of Social Media”. These tips stay the same regardless of the algorithm or trending topics, you can rely on their consistency. It’s important […]

April 21, 2022

Whether you’re a new business owner, or you’ve been in the game for a while, it’s important to make sure that your social media is on point. Many people are searching for the “newest” or “trendiest” formula with a quick path to success. While new information can be useful, it will never replace the need […]

March 14, 2022

If you haven’t figured it out, reels are the latest and greatest over on Instagram. But it can be a serious struggle coming up with what to post! Reels don’t have to be hard. Take 10-15 minutes and scroll through some reels and save your favorite sounds. Record the video before you decide what the […]

September 23, 2021

For a couple of years, there was a big debate on whether Instagram hashtags should go in the comments or directly in the caption. The general consensus was that the comments were best and that was what everyone did. Until a couple of weeks ago when Adam Mosseri, head of Instagram switch up everything when […]

September 7, 2021