Empathy shines brightly, especially in business, aiding collaboration and resolving conflicts. Yet, have you faced the paradox of being overly empathetic? I struggle with this, and it’s often a double-edged sword in my business ventures. Excessive empathy draws me into agreements with those unable to afford my services, leading to an unsustainable cycle of hard […]

As a black woman, authenticity, marginalized communities, and representation aren’t just trendy terms to me – they are the cornerstone of everything I do. In today’s world, where diversity and inclusion are rightly in the spotlight, it’s imperative for brands to not only talk the talk or walk the walk but to STAND ON BUSINESS! […]

When you hear someone talk about the idea of collaborating with other businesses in social media, it might seem like an additional task on an already full plate – especially if social media feels like a difficult full-time job for you. However, I firmly believe that collaboration is not just a strategic move but a […]

In today’s world, an online presence isn’t just used for the occasional social connection anymore. Between social media being used as an integral piece of connection for many to businesses using it to increase sales and grow their brand , it’s no secret that our lives are increasingly wrapped up in the online space. Social […]

When it comes to social media, it’s not just about showing up. Sure, showing up is an important piece of the puzzle (and you hear me talk about it often). But social media is simply just media without meaningful engagement. If you’re only showing up on your page with content and never actually engaging with […]

Marketing has always been an area that’s ever growing and changing, constantly shifting to meet needs and expectations. Recently, we’ve seen a huge (much needed) shift towards inclusivity in marketing, and the discussion has taken center stage. It’s become time for businesses to shift their marketing strategies to reflect and celebrate diversity. Inclusive marketing isn’t […]

2024 is just around the corner, and the dynamic world of social media continues to change. What worked last year for your social media marketing may not work in the coming year. This presents both new opportunities and challenges for businesses, social media managers, and content creators. With the social media world shifting, it’s important […]

Somehow it’s already December! As the final month of the year unfolds, it can be easy to let the chaos of the season keep you from focusing on content creation. With the new year around the corner, many people will decide to just wait for the fresh start of the coming year to focus on […]

I think it’s clear to us all the influence of social media in the world around us. With an incredible 4.9 billion users around the world currently and an anticipated rise to 5.85 billion by 2027, it’s very obvious the massive role social media plays in our world today. It’s not just about numbers, though […]

November is nearly here, meaning the holiday season is quickly approaching. Ready or not, here it comes! While this time of year can be wildly busy with all of the holiday get-togethers, massive shopping days, holiday plans to come, and an uptick in business, it’s easy for things to fall to the side – particularly […]