Let’s talk social media systems, friend.
You’re juggling an amazing, woman-owned, inclusive, LGBTQ+ biz, and you’re a legend at it.
But let’s be real, hustling 24/7 isn’t what you envisioned when you started your business (nor is it sustainable), and your brain deserves some hella-needed rest.
That’s where the magic of social media systems that work while you sleep comes in. Think of it as setting up your digital dream team so you can actually live a little (and go to bed at a reasonable time – unless you’re staying up for your nightly doomscroll, because, same).
So, grab your lavender matcha latte (the real question is: do you like it iced or hot?), and let’s dive into the social media systems that are gonna be your new BFFs.
Content Scheduling
Okay. Scheduling your content isn’t groundbreaking, but are you really maximizing it? I’m talking beyond just throwing up a post the day before.
Instead, spend a few hours one day creating a week (or even two!) worth of posts.
Use those handy scheduling tools like:
- Later: Killer for visual planning, especially for the ‘gram. Plus, their analytics are chef’s kiss.
- Buffer: Super user-friendly and great for a variety of platforms. Their free plan is solid to get you started.
- Hootsuite: The OG, and still a powerhouse for managing multiple accounts and deeper analytics.
Pro Tip: Don’t just set it and forget it! Peek in regularly to engage with comments and keep an eye on performance.
Automated Engagement
Okay, full transparency, you can’t fully automate genuine connection.
But you can set up systems that help you stay top-of-mind and nurture your community even when your socials are on DND because you’re glued to the latest season of Heartstopper on Netflix.
Saved Replies
For those FAQs that pop up like clockwork (“What are your hours?”, “Do you ship?“).
Save those fire responses so you’re not typing the same thing a million times.
To set up your Saved Reply on Instagram:
- Tap the menu icon in the upper right corner (those three lines).
- Tap on the gear icon to go to ‘Settings.’
- Tap ‘Business,’ then ‘Saved Replies.’
- Tap the plus sign in the corner to create a new saved response.
IFTTT (If This Then That) & Zapier
You can set up “zaps” or “applets” to do things like automatically share your new blog post to Twitter, save Instagram posts you’re tagged in to a Google Drive, or even trigger email responses based on social media activity. It’s like magic, but make it tech.
Community Management Tools (like Sprout Social)
If you’re managing a lot of accounts, these can help you track conversations, identify trends, and even automate some basic responses (with serious caution – keep it human!).
Automated Lead Generation (like ManyChat)
Want to shower your audience with love (and grow your email list while you’re at it)? Bet. ManyChat automatically delivers those juicy freebies directly through Messenger.
Just drop a social post telling your followers to comment with a specific keyword and boom. . . ManyChat swoops in, automatically sending that valuable resource right to their DMs
Evergreen Content
Think of evergreen content as those timeless posts that stay relevant no matter when someone sees them.
Content like blog posts, testimonials, behind-the-scenes ‘ish, resource guides, etc.
These are out there – forever – for your audience to find, review, and (hopefully) take action on!
Pro Tip: Repurpose, repurpose, repurpose! Turn a blog post into a carousel, a quote graphic, or a series of Stories. We’re here to work smarter, not harder, sis!
Summary
You deserve space for R+R in your schedule while being strategic on social.
Implement these strategies, experiment with what works best for you, and watch your efficiency (and your sleep schedule!) majorly level up.
In case we haven’t met, hey! We’re Creative Gravity – and we don’t just talk about social media systems; we implement them (and a whole lot more!).
Want to actually take social media off your plate entirely? Let Creative Gravity handle the strategy, content, and engagement so you can get back to doing what you love. Let’s chat about how we can bring some serious lift to your brand without the daily grind for you.
