If I had a dollar for every time someone asked me if AI was going to replace my social media management business…I’d be a freaking millionaire.
People have the major misconception that AI can replace social media managers, but that’s simply not the case. SMM and content marketing need a human touch in order to build connections and create conversions. AI is just a robot and can’t do that!
In other words, Creative Gravity is here to stay. 😉
However, it is a handy tool that helps you save time and boosts your productivity. Today, on the blog, I’m sharing the Do’s and Don’ts for using AI with your social media for the best results.
The Do’s List: Smart Ways to Use AI on Social Media
AI has many benefits for social media – and it goes way deeper than writing sh*tty captions that you know were written by a robot.
From strategy to market research, AI is a game-changer when you use it correctly. And honestly? The possibilities are endless.
I did my due diligence (bc you know I’ve always got your back) and created a comprehensive list of ways you can start using AI with your socials.
- Content Brainstorming & Planning
- Generate topic ideas for different content pillars
- Expand on existing content concepts
- Create content calendars and posting schedules
- Suggest seasonal content themes
- Identify trending topics in your industry
- Caption Enhancement
- Improve sentence structure and flow
- Check grammar and spelling
- Suggest alternative words for Variety
- Add relevant emojis strategically
- Create multiple caption variations to test
- Research & Analysis
- Analyze competitor content themes
- Research industry trends
- Gather statistics and data points
- Find relevant hashtags
- Study audience demographics
- Content Optimization
- Suggest ways to repurpose existing content
- Recommend post timing
- Format text for better readability
- Create compelling calls-to-action
- Optimize hashtag strategies
- Engagement Support
- Draft response templates for common questions
- Generate conversation starters
- Create engaging poll questions
- Develop interactive story prompts
- Suggest community engagement ideas
The Don’ts List: Boundaries to Respect When Using AI on Social Media
On the flip side, AI should be avoided under specific circumstances.
You never want your social media presence to feel fake or forced, which can sometimes happen when you rely on AI too heavily.
Stick to these boundaries to give your followers and community the best social media experience.
Personal Experience Claims
- Never let AI fabricate personal stories.
- Don’t use AI to create fake testimonials.
- Avoid generating fictional case studies.
- Don’t manufacture false results or statistics.
- Skip creating artificial client interactions.
Brand Voice Replacement
- Don’t rely on AI for your core brand voice.
- Avoid using AI for emotional personal shares.
- Skip using AI for vulnerability posts.
- Don’t let AI handle sensitive topics.
- Avoid using AI for crisis communications.
Customer Interaction
- Don’t use AI to automatically respond to comments.
- Avoid using AI for direct messages.
- Skip using AI for handling complaints.
- Don’t use AI for personalized customer service.
- Avoid automated engagement.
Content Creation
- Don’t use AI-generated images as your own.
- Avoid passing AI art as original work.
- Skip using AI-written personal stories.
- Don’t use AI to create false reviews.
- Avoid completely automated content.
Best Practices for Using AI
Trust me, your audience knows when ChatGPT does all of the dirty work for you.
Always add a personal spin to your content to preserve your brand voice and create real connections.
Can you let the robot do the drafts? Sure. But never rely on the results for your finished product.
You should also always remember to fact-check your ish. Just because AI is a robot doesn’t mean it always has its information straight!
Remember: AI should enhance your authentic voice, not replace it. Use it as a tool to amplify your message and save time while maintaining the human connection that makes your brand unique.
If you want to pass your social media off to a team of non-robot pros, we’re here to help! Our full social media management takes the stress out of your socials (with a human touch) so you can focus on what you do best. Ready to hand it to us? Learn more here!
