If you’re already hearing jingle bells, you’re not the only one! The holidays will be here before we know it. Is your social media ready for the upcoming season?
Between planning for Black Friday specials and getting your personal holiday affairs squared away, it can be easy to let your content marketing fall to the wayside. But in reality, it’s the most wonderful time of the year to be showing up consistently and intentionally.
Let’s use these rock-solid social media tips to connect with our audience and drive more sales in the 2024 Ber months.
Conduct a Social Media Audit
Let’s face it. Instagram has become the new-age Google.
Users are going to be showing up now more than ever to search for content and inspiration.
Conduct a profile audit to ensure that you show up in relevant search results.
Here are a few areas to consider when auditing your account:
- Your Profile Name: Is your profile searchable? Use industry keywords after your name to clearly define your role. This helps your profile pop up for people who are searching for the services/products you offer.
Ex: Devin | Social Media Strategy | Content Creation | SMM
- Your Bio: Your bio should focus on your ideal follower, not on yourself. Be sure to clearly state WHO you help, HOW you help them, and a CALL TO ACTION so they know how to work with you!
- Your Story Highlights: Are your story highlights up to date? Review them, archive any irrelevant content, and create highlights that reflect your services/products accurately. The following are must-haves for conversions: About Us, Work With Us, Client Love, Freebies (if you have one), and Features.
- Updated Links: Check in with your bio links and confirm that they are up-to-date. Add any new links, coupon codes, and contact forms so your leads can quickly get in touch or work with you!
Review Your Content Performance
Now that your profile is in tip-top shape, it’s time to get in front of new leads so they can follow and interact with you (because social media is supposed to be social, no?).
Review your analytics from the past 30 days to create content that increases your reach and engages your community. Look at your Views, Accounts Engaged, Accounts Reached, and Shares to identify what type of content your audience wants to see.
Then, put your creative thinking cap on and create more of it! Leverage your expertise to create weekly content series, promote your offers, and provide value that encourages them to work with you.
Don’t stress yourself out! There’s no room for added anxiety during the holiday season. If you already have a ton of high-performing content, see how you can repurpose it so it fits the holiday mold and works to attract, nurture, and convert your audience.
SMM Tip: Reels will help boost your reach massively so you can get your services and products in front of thousands of new leads. Here are some great tips for creating reels like a pro!
Stay Consistent With a Content Calendar
Consistency is the name of the game when it comes to content marketing success! But what happens when you’re too busy planning for new product drops or seasonal launches?
Your content calendar is your social media bestie – and it doesn’t need to be complicated! Whether you’re a planner pro or love using a good old spreadsheet, block off thirty minutes to create your holiday content calendar.
Be sure to include:
- Relevant themes and holidays.
- Sales dates.
- Target audience preferences.
- Creative assets (images/video footage/audio).
- Content types (posts/carousels/reels).
Having a pre-planned calendar will make it much simpler to show up regularly for both new leads and people who are ready to buy from you.
Ready to Tackle The Holiday Season?
Give your social media a holly jolly facelift so it’s ready to boost your revenue and make this the best holiday season yet!
Don’t know where to start? Book a Social Media Audit with us to make your online presence shine. We’ll dive deep into your account with expert advice so you can uplevel your page and optimize your growth opportunities.
