It’s no secret that when done correctly, social media brings leads to the yard in yo’ business. If it didn’t, we wouldn’t be here (I’m just being real with you.)
But here’s the thing: social media isn’t the only productive way to sign new clients. And honestly, it shouldn’t be your only marketing tool.
Today on the Creative Gravity blog, I’m diving into different ways you can market your business for max visibility, traffic, and, ultimately, money in the bank.
Email Marketing
If you’ve heard the total BS myth that email marketing is dead, I promise it’s not, and you should be using it. While social media is a fantastic tool for connecting with your audience, it’s not always the most effective way to convert leads into customers.
That’s where email marketing comes in, and here’s why:
You can build deeper connections. Email marketing is a safe space to get vulnerable and share the heck out of your offers.
You’ll see higher conversion rates. Email marketing gives you the opportunity to nurture an audience who has signed up to hear from you. They’re interested in your small biz and are more likely to convert!
Your message is guaranteed to reach the right people. Unlike social media, there’s no pesky algorithm to battle against when you send an email. Your message will land right in your subscriber’s inbox.
So, how do I build my email list?
It’s not as hard as you think – and you can use your social media platform to get email subscribers.
Here’s what you need to do:
STEP 1: Create a valuable freebie that relates to your offers.
STEP 2: Promote it on social media through your posts and stories.
STEP 3: Require leads to share their email address with you so you can send them the freebie!
Wanna see an example? Here’s my 30-Day Content Calendar freebie.
(Obviously, yours will be different based on your business and your audience, but I’m sharing this to show you how they can enter their email address into this form in exchange for the free content!)
My fav email marketing platform
Are you itching to begin your email marketing journey?
Flodesk is hands down my favorite email marketing tool. It’s easy to use, offers visually stunning templates, and is pretty affordable.
Wanna try it? Click here to get 50% off your first year!
Blogging
Blogging is another great way to boost your small business’s visibility and bring leads to your website.
Here’s why we love a good blogging strategy:
Consistent blogging boosts your website’s search engine rankings through SEO (search engine optimization). When you use trending keywords and produce high-quality blog posts, search engines favor the content and make you more easily discoverable. This means more organic traffic and new leads!
You can create a lead generation system through blogging. Blog posts can be used to capture leads through forms, email subscriptions, or direct contact. You can offer valuable content, such as ebooks or webinars, in exchange for their contact information.
You can increase your website traffic. Every new blog post that you publish is a new page on your website. The more pages you have, the more likely you are to be found through search engines.
You can become the bada$$ in your industry. When you use your blogs to show what you know, you establish credibility and authority in your industry. Sharing your insights, hot takes, and experiences leaves all of your readers like, “Yeah – she’s the one!”.
To check out how Creative Gravity blogs consistently, click here!
Conclusion
We know you love social media. We do, too.
However, exploring new avenues is a great way to create a powerful content marketing plan that will attract and convert leads into customers. It might feel shaky at first, but remember- you won’t get any better at it if you never start. Once you drive into email marketing or blogging, you’ll become a pro in no time.
If you’re looking for content creation support as we move into 2025, we’ve got your back! Learn more about our Content Creation services here!
