Every year it’s the same story:
January 1st: “New year, new me” energy
January 3rd: Overwhelm, burnout, ghosted accounts
January 15th: “I’ll try again in Q2”
If this cycle sounds familiar, you’re not alone. But it’s also why your Q1 revenue keeps lagging.
Let’s break down exactly why January 1st is the worst time to start your content strategy, and what top-performing founders are doing instead.
1. The Algorithm Punishes Late Starters
Algorithms reward consistency and prior engagement. If you’ve been silent in December, your January posts will struggle to reach anyone.
Meanwhile, my clients who started in November:
- Re-engaged their audience
- Triggered algorithmic boosts
- Launched into January with warm leads and booked calendars
2. Your Audience is Broke January 1–15
Let’s be forreal, everyone’s maxed out their cards by New Year’s. Launching during this financial lull is a guaranteed flop.
Instead, I advise clients to:
- Launch restocks or offers in mid-late November
- Drive urgency with “last chance before 2026” language
- Reopen carts in February when buying power returns
This timing alone has saved clients thousands in missed sales.
3. Every Coach Drops the Same “New Year” Content
“New year, new goals” posts are everywhere. Standing out in that flood? Nearly impossible.
You’re not just competing with noise, you’re buried in it.
Founders who pre-launch in November get:
- Clear messaging before the rush
- Visibility when attention spans are still intact
- More room to test and iterate before Q1 hits
4. You’re Competing With Resolutions (That Fail by the end of Jan)
Here’s a stat you didn’t ask for but need: up to 88% of New Year’s resolutions fail by the end of January.
If your offer ties to “new habits,” it’s now tangled in disappointment and fatigue.
Launching early, or better yet, planning before January, helps you:
- Avoid guilt marketing
- Sell transformation instead of pressure
- Align with long-term results
The Fix? Jump the January Waitlist NOW
If you want a content plan that doesn’t collapse by week two of the year, you need one built in December.
I just opened 8 spots for my:
- $247 Social Media Audit
- $422 Strategy Intensive (map your 90-day plan)
You’ll also get:
- My 2026 Notion calendar (the one my $9k/mo clients swear by)
- A 20-min January check-in call
- Slack access during your rollout
Only a few spots left → lock in before the price jumps
Because waiting until January 1st is like trying to beat rush hour traffic by leaving at 9am.
