Let me say something that might make you…… UNCOMFORTABLE. The weight you’re carrying right now? I’m going to be real with you, you put most of it there YOURSELF. But not for reasons you may think. Not because you’re weak. Not because you made bad decisions. But because somewhere along the way, you convinced yourself […]
Let me say something that might piss you off a little. If you’re still doing everything in your business, the strategy, the execution, the client work, the admin, the content, ALL OF IT, you’re not running a business. You’re running yourself into the ground and calling it leadership. There is a difference between being a […]
If your content tries to appeal to everyone, it works against you. Here’s how to attract ideal clients with content that filters OUT the wrong ones before they ever hit your inbox. Why Attracting Ideal Clients with Content Starts with Repelling People Let me say something that might break your brain a little: The goal […]
Let’s just get straight to it. Every February, everybody suddenly remembers Black-owned businesses exist. The Canva graphics come out. The “we celebrate” captions start flowing. The same five brands get tagged. And then March hits and it’s quiet again. Meanwhile, Black businesses and other marginalized founders are out here trying to survive an economy and […]
Let me start with the obvious.I’m not rebranding because I’m bored.I’m rebranding because I outgrew my old shit. Over the years, my work has focused on strategy, content, and helping founders show up online in ways that actually work. That part hasn’t changed. However, what has changed is who I’m speaking to, how I’m speaking, […]