Do YOU have a personal brand? If not, now might be the time to start!
Let’s say you’re at a networking event with hundreds of other pros in your industry. You bravely put yourself out there and have some conversations about biz life, challenges, and offers. Ultimately, though, you leave the event feeling like a forgotten face. Cue major frustration.
So, what can you do to stand out, become memorable, and grow your business?
Two words: personal branding.
But how exactly do you build a personal brand? Well, friend, let’s get into it.
But First . . . Why Your Personal Brand Matters
Personal branding is how you market yourself so your brand stands out. It’s critical for your values, skills, style, and experience to align with what you sell.
Standing Out from the Competition
Standing out from your competitors can feel like an impossible task – like tackling the laundry when it’s summer break, and the pool (and your kids) are calling your name.
Personal branding is your differentiator. It helps you showcase not only what you do but how and why you do it. It shines a spotlight on your unique qualities and shows em’ why you’re the one that will get them results!
You’re Trustworthy AF
Your personal brand is the proof in the pudding that your business is authentic and true to you. When you show up consistently with your own twist on a professional vibe, it establishes the trust and credibility your potential clients need to work with you!
You’re a Magnet for Ideal Clients
Your personal brand attracts clients who light you up! When you clearly communicate who you are and what you stand for, you draw in those people who give you that overall glowy yesssss feeling. And when the clients are that good? They’re more likely to stick around for the long run because they feel connected to your brand on a deeper level.
You’re a Thought Leader
A strong personal brand positions you as a thought leader boss in your industry. By sharing your expertise, experience, and hot-takes regularly, you become their go-to for the answers they’re looking for.
Your Personal Brand: Beyond the Logo
When people hear the word ‘brand,’ they often envision specific visuals. When someone talks about Nike, what do you immediately think of? Probably the white swoosh checkmark logo on an orange background.
While your logo and color scheme matter, your brand’s roots run deeper than its curated look.
A strong personal brand relies on several other elements, too!
Your Core Values and Mission
These components define who you are and what you stand for. Make sure they’re sturdy because these serve as the foundation of your brand identity.
Your Communication Style
How you communicate with your audience is critical. The tone you use, the message you convey, and the platforms you leverage all shape their perception of you. Put in consistent effort with a genuine approach to reinforce your brand message!
Your Expertise
You know it. Now show it! Highlight your expertise and experience to become an authority in your industry. Take opportunities to guest on podcasts, host webinars, or participate in speaking engagements and summits.
Your Content
It’s 2024. If you want your personal brand to be seen, you need to create an online presence. Creating valuable and relevant content for your blogs, socials, and email list keeps you top of mind and proves that you’re committed to making a change for your audience. And hey, I might know a girl who can help.
Ready to Build Your Personal Brand? Here’s What You Need to Do.
Identify What You’re Good At And Who You Want To Help
Determine your unique strengths and the clients you want to help. This will guide your branding journey in the right direction so you can attract clients who fit like a glove.
Nail Down Your Brand Narrative
You know that famous—and sometimes cringe-worthy—question for business owners: “What is your why?”
Your answer is your brand narrative. A strong brand narrative helps you connect emotionally with your audience so they remember you!
Show up Authentically and Consistently
Authenticity and consistency are the cornerstones of a strong personal brand. Make sure your messaging and visuals (remember, they both count!) are aligned across all platforms. This allows you to build a cohesive and recognizable brand!
At the end of the day, personal branding helps you stand out and build trust. It’s the magnetic force that attracts aligned clients to your door!
Ready to promote your personal brand?
Book a call with Creative Gravity! With our Full Social Media Services, we’ll get you on your way to strong brand awareness and visibility to grow your business!
If you’re in the beginning brand stages and need help with design, my friends Casey Snipes at Snipes Design Agency and Jordis Small at Stellen Design are masters at making it happen!
