Let me start with the obvious.
I’m not rebranding because I’m bored.
I’m rebranding because I outgrew my old shit.
Over the years, my work has focused on strategy, content, and helping founders show up online in ways that actually work. That part hasn’t changed. However, what has changed is who I’m speaking to, how I’m speaking, and what I’m no longer willing to water down.
At this point, this rebrand isn’t about aesthetics.
Instead, it’s about alignment.
The Old Brand Was “Safe.” I’m Not Anymore.
My previous branding did its job. It was clean. It was professional. It was safe.
At the time, that made sense.
Over time though, I started noticing a disconnect.
For example, the people finding me weren’t always the people I was actually built to serve. In addition, the work I was doing didn’t fully reflect the lived experiences I bring to the table. On top of that, the language I was using didn’t match the conversations I was having behind the scenes.
When your brand attracts clients you have to constantly over-explain yourself to, that’s a sign.
Likewise, when you feel like you’re code-switching in your own business, that’s another sign.
And when your visuals feel polite but your lived experience is anything but, that’s a BIG sign.
I Work With Founders the System Wasn’t Built For
Over the years, my work has shifted very intentionally.
Today, I exclusively support founders who are:
- underrepresented and underestimated
- disabled, chronically ill, or neurodivergent
- Black, Brown, and LGBTQIA+
- parents, caretakers, and multi-role humans
- successful and exhausted
These are founders building businesses without a safety net.
More often than not, they are navigating racism, burnout, funding gaps, visibility politics, and hustle culture while being told to “just stay consistent” or “fix their mindset.”
Previously, my brand didn’t say that out loud.
Now, it does.
Repelling Is Part of the Strategy
Here’s something I believe deeply.
If your brand doesn’t repel anyone, it’s not doing its job.
To be clear, I’m not for:
- DIY girlies who just want tips
- people who want free coaching disguised as conversation
- folks who say they want support but don’t want to invest
On the other hand, I am for founders with money but no time.
I’m for people who want it done, not discussed.
Most importantly, I’m for founders who are tired of being polite, palatable, and professional just to be taken seriously.
Because of that, this rebrand is designed to connect with the right people and clearly communicate who this is not for.
That’s not harsh.
That’s respectful.
Why Now?
Simply put, my brand is almost five years old, and I’m not the same person I was when I built it.
Since then, I’ve grown.
My work has deepened.
My boundaries are firmer.
And my tolerance for pretending is gone.
As a result, this rebrand reflects the strategist I am now, the clients I serve now, and the conversations I’m actually interested in having about business, power, money, burnout, visibility, and survival.
It also creates space for what’s next.
That includes new offers, deeper work, and content that tells the full truth, not just the Instagram-friendly parts.
This Is the Part They Skip
This next chapter of my brand lives under one idea.
This Is the Part They Skip. Lies people survive on.
Because the truth is, nobody tells you the whole story about building a business, especially if you don’t fit the mold.
For that reason, this rebrand is my way of saying it out loud.
It’s for the people who need to hear it.
And it’s for the ones who already know.
If you’ve ever felt like your brand, your business, or your visibility didn’t quite fit, you’re not crazy.
Sometimes, the brand just needs to catch up to the truth.
A Shout Out Where It’s Due
This rebrand wouldn’t exist without my brand designer, The Creative Cool Mom, Amanda!
She didn’t just give me new visuals. She got me.
She understood the shift I was making, the people I’m speaking to now, and the fact that this brand needed to feel bold, grounded, and honest, not polished for the sake of being palatable.
From the jump, she created designs that connect and repel, which is exactly what this next era required. The process felt collaborative, thoughtful, and aligned in a way that honestly made me emotional.
If you’re building a brand that actually needs to tell the truth, not just look good on Instagram, check her out:
Website: https://millienmedia.com/
Instagram: https://www.instagram.com/creativecoolmom/
