Being your authentic self online is a must for building trust with your audience – but it can be glorious, messy, and sometimes, more often than not, cringe-worthy.
Especially when you’re trying to run a business and not scare away all your potential clients.
As a social media manager who gets you and how your business brain works, I know there can be some confusion about what to share and when to hold back.
The pressure to be “authentic” is HUGE. Everyone’s telling you to show TF up and let your freak flag fly – and you 100% should.
Your unique voice and perspective help you cut through the noise of your competitors, and it’s what attracts the people who get you and are way more likely to become loyal customers.
But how do you draw the line between sharing a relatable meme about the struggles of onboarding your newest client and creating a post that talks about your current existential crisis?
There’s a fine line between being authentically you and maintaining a level of professionalism that says, “Hey, I’m also a competent human being who can deliver kick-ass services.”
In this post, I’m breaking down the balancing act so you can show up without feeling like you’re constantly censoring yourself or accidentally turning your Instagram into a public therapy session.
The “Heck Yes, Share That!” Moments
Behind-the-Scenes Glimpses (with a filter)
People love seeing the human side of your business. A quick peek at your workspace, the chaotic but ultimately successful packaging process, or a team brainstorming session can build trust and relatability. It shows you’re a real person pouring your heart into what you do.
Your “Why”
Sharing the passion and purpose behind your business is guaranteed gold. What problem are you solving? What values drive you? Connecting with your audience on an emotional level creates a stronger bond than just showcasing your products or services and saying, “Here. Buy this.”
Celebrating Wins (Big and Small)
Humble brags are always welcome. Did you hit a milestone? Get a glowing review? Launch a new product? Sharing these wins shows progress and enthusiasm, and honestly, people just genuinely like to cheer you on. One thing to keep in mind, though: Keep it celebratory, not braggy.
Relatable Struggles (with solutions or humor)
We all have those days. Sharing a lighthearted struggle that your audience can identify with – the classic “my WiFi went down at the worst possible moment” – can make you seem more human. Bonus points if you share how you overcame it or can inject some humor.
Your Unique Personality (within reason)
Don’t be afraid to flaunt your quirks! Your wit, your sarcasm (we see you!), the way you light TF up – these are the things that make you relatable. Just remember to keep it aligned with your brand’s overall vibe and target audience.
The “Hold Up, Let’s Reconsider” Moments
Anything Too Personal
Look, we all have bad days, relationship drama, and strong opinions on Love Island. But your business page isn’t really the place for airing all of that. Keep the focus on your business and the value you provide.
Unfiltered Rants
I know venting can be good for the soul, but a public meltdown on your biz account is not a good look. Take a deep breath, call a friend, or hit up a rage room to get it all out instead. Just keep it away from your socials.
Anything That Could Be Misconstrued as Unprofessional
We love colorful language. It makes your content more conversational and emotional! But it’s important to avoid using excessive profanity, overly casual language in formal announcements, or anything that could damage your credibility. Yes, you’re human. BUT you’re still running a business.
Oversharing for the Sake of Oversharing
Authenticity isn’t about spilling every detail of your life. It’s about being real so your audience connects with you and helps you hit those big goals you have for yourself.
The Takeaway
Finding that sweet spot between being authentic and professional doesn’t happen overnight. You need to know your audience, understand your brand values, and use your gut feeling (that little voice that whispers, “Maybe don’t post that blurry photo of you crying over your ex”).
Don’t be afraid to experiment and see what engages your audience. Pay attention to what gets them talking and sharing your content and what gets you crickets instead. And remember, you can always change your path. Social media is fluid!
At the end of the day, the goal of sharing on your socials is to build genuine connections through your amazing personality and your professional know-how.
So, show up as your unique self and share your stories, but not before you approach it with intention and professionalism.
And if you need help figuring out WTF to post that resonates with all of the right people? That’s what I’m here for!
If you need expert guidance and weekly content creation, my Content Creation Service delivers the consistency and strategy that fuels growth. Click here to chat with me about working together!
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