Is your social media manager making you feel like you’re in a bad relationship? Think Johnny Depp and Amber Heard-type vibes? Okay, that might be a tiny bit dramatic, but I think you get the point!
But for real, if your social media manager (SMM) constantly raises red flags and doesn’t live up to your expectations, it’s time to break free.
As a SMM who passionately works with women, BIPOC, and LGBTQIA+-owned businesses, I’ve seen firsthand the damage a bad partnership can do. And trust me, it’s not pretty!
In today’s blog post, we’ll discuss the signs that it’s time to break up with your social media manager. Don’t reach for the tissues and ice cream just yet; once you learn how to find one who aligns with your brand, you’ll experience the coveted new relationship butterflies!
Signs That You’re In a Toxic Relationship with Your Social Media Manager
They aren’t consistent communicators.
If it’s the norm for your social media manager to be MIA, or they only communicate when it’s convenient for them, it’s a major red flag!
Social media isn’t a one-and-done task. Your manager needs to be reachable within a reasonable timeframe.
They don’t have a clear strategy.
A SMM without a plan is like a ship without a rudder. Did you get the Johnny Depp reference there?
If you can’t articulate your brand’s social media goals or see a clear map to achieving them, it’s time to hire someone with a more accurate compass.
They ignore your audience.
Your social media content is literally meant to educate and serve your audience. If your social media manager isn’t actively listening to what your audience wants to see, all of your content will fall flat.
They aren’t producing measurable results.
Social media isn’t just about posting pretty pictures. It’s about business growth! If your manager can’t provide you with tangible results, insights, and an ROI, it’s time to say goodbye.
They aren’t aligning with your brand values.
Your social media account is like your brand’s storefront. It should reflect your brand’s identity and values! If your manager doesn’t understand or care about your brand’s mission, it’s your sign to throw in the towel and find someone who does.
Finding Your Perfect Social Media Manager Partner
By ending that bad relationship, you’re making room for a healthy one who cares about your growth, development, and business well-being.
Here’s what to consider when searching for your next perfect partner.
Someone who shares your values.
Find someone who understands and supports your brand’s mission. This will help them create authentic and impactful content!
Someone who has a proven track record.
Look for someone with experience in your industry and a portfolio of successful campaigns. Don’t just hire the first person you come across. Make sure they have the credentials and can provide proof that they can get you results!
Someone who values communication.
Clear and consistent communication is key to building a strong partnership with your social media manager. Make sure this person is open, responsive, and easy to reach. However, it is important to consider that they have their own response times.
As long as they adhere to them and you are comfortable with their boundaries, you’re golden!
Someone who prioritizes data and analytics.
Results-driven social media managers have a keen eye for data and analytics. This helps them optimize your content and accounts for maximum impact!
Someone who lives and breathes social media.
A social media manager who loves what they do is more likely to treat your business like their own!
Ready For a Match Made in Social Media Manager Heaven?
Don’t settle for anything less than exceptional. Your social media is a direct reflection of you and your brand.
If you’re ready to partner up with a social media manager who will exceed your expectations and deliver the results you’ve always envisioned, book a call with us!
Our full social media services are the key to your happy ever after!
