If there’s one secret to visibility that I stand by as a social media manager, it’s content repurposing.
Having a steady content repurposing flow is a guaranteed way to work smarter, not harder – and we know we all want that as biz owners who are already busy AF.
Not only does repurposing cut down tremendously on the time you spend in creation mode, but it also helps you reach so many new leads that you would have missed if you were only posting in one place.
In this blog post, I’m dishing out what content repurposing is, why it’s different from reusing your content, and how you can start doing it today with the ‘ish you’ve already created!
The DL on Content Repurposing
Did I grab your attention by promising you can work smarter, not harder, while reaching more ideal audiences? Get ready because it’s about to get good!
Content repurposing is when you take one piece of great content and dice it up into bite-sized pieces that you can share across multiple platforms.
We all know that sharing on more platforms = getting in front of way more people, and repurposing your content is the easiest way!
The goal of content repurposing is to reformat your OG content so it can be shared appropriately on all of your channels in a way that makes sense to your audiences.
Content Repurposing vs Content Reusing
Content repurposing should not be confused with content reusing – which is when you post content you’ve created in the past in the same format as the original piece. (That’s not to say you shouldn’t ever reuse your content, but there’s a time and place for it!)
Think of it this way: You wouldn’t take an entire 1,000-word blog post and share it on Instagram in one shot (and, in fact, IG won’t let you do that because it has a character limit), but you could break down that blog post into multiple posts – and even Stories!
Steal My Fav Ways to Repurpose Content
Are you spinning your wheels, trying to figure out how to repurpose your own content? Here are a few of my favorite ways! Try them this week, and I promise you’ll thank me later.
Repurpose Blog Posts/Podcast Episodes into Social Posts & Stories
Blog posts and podcasts are full of valuable information that you can use to create an entire week’s worth of social posts and Stories! This makes consistent posting to socials so easy that you’ll feel like you’re cheating the system.
Here’s what to do: The next time you write a blog post or record a podcast, pull out important parts and use them to create social media captions, Stories, text for carousel slides, and even video scripts!
Repurpose Blog Posts/Podcast Episodes into Marketing Emails
Attention-grabbing marketing emails are often shorter than blog posts or podcasts because your readers don’t have a ton of time or attention (I think we can blame TikTok for the latter).
Here’s what to do: If you’re struggling to hit their inboxes every week, use the juicy highlights of your blog post or pod episode to send a well-crafted email on the regs.
Repurpose Social Posts into More Social Posts
Let’s be so for real. You’ve put a ton of effort into social media. Make that time investment go as far as possible by repurposing some of the high-performing social content you already have!
Here’s what to do: Take a look at analytics from the past six months of posts. Identify ones that performed really well (i.e., had high engagement, views, followers, etc.) and see how you can repurpose those.
Intrigued? Here’s some inspo. Use the text from carousel slides and turn that into a Reel script. Use the caption from a Reel and turn that into text for carousel slides. Use content from Stories and create a static post.
The possibilities are freaking endless – and will save you so much time!
Helpful Repurposing Tech
I don’t want you to get it twisted. Content repurposing isn’t the “easy way out” or a quick solution that requires zero effort. It still takes work to make sure everything is tweaked and formatted correctly.
Because we’re huge on working as efficiently as possible, there are a few great AI options to help you streamline the repurposing process.
*Don’t forget that AI isn’t perfect! Be sure to add your own spin to the results so your content still sounds authentically you.
ChatGPT
Enter your blog post or podcast transcription into ChatGPT and request it to create social media captions.
Otter.ai
Upload your podcast or long-form video to Otter.ai to receive a transcription in minutes. Use the transcript to create social posts!
Opus Clips
This tool is magical if you have long-form video content that you want broken up into shorter clips for Reels, YouTube Shorts, Stories, etc. Upload your original video, and Opus Clips will crank out multiple short clips for you!
I’ll Leave You With This
Worried your audience will know that you’re not creating “fresh” content every week because you’re repurposing? From that one trending sound a few years ago. . . nobody’s gonna know. How will they know?
If anything, this will help you get in front of them even more so you can stay top of mind when it comes time for them to work with you. And you don’t even have to spend hours upon hours to do it.
Are you ready to uplevel your content and improve your social media presence? Grab a Social Media Audit with us for expert advice and an actionable plan for massive growth this year!
